We kicked off the campaign with a party! We launched on Instagram with a nine image mosaic.   Leading up to Valentine’s Day we introduced #MyMiniMoment. People got an inside look into the four Lip Minis and how they celebrate Valentine’s Day—fou
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  We asked people to share their #MyMiniMoment and tracked the user generated content under the hashtag.
Beyond the campaign, we continued to create content for Instagram inspired by #MyMiniMoment and the unique voices of the Lip Minis.
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