To receive meaningful stories from people, we created relationship-based posts (Aunt, Daughter, Sister, and Grandmother) and targeted them to relevant audiences on Facebook.
Lessons from a Grandmother
Lessons from a Mom
Lessons from a Daughter
Lessons from an Aunt
Lessons from a Sister
We responded with templates showcasing their beauty stories and photos. The community loved them. They were able to cherish and share their #BeautyStory in this one-of-a-kind, Dove inspired image.
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