Inspired by the retro, iconic packaging, we did a Pop Art style campaign and put the product on a pedestal.
We created a voice that matched the playfulness of the visuals. To help the copy POP off the screen, we highlighted keywords with all caps.
We used Facebook carousel to essentially create an online catalogue, highlighting the four NEW Lip Tin variants. We literally put the product on a pedestal and showcased them like pieces of art in a Pop Art inspired gallery.
For over 50 years families have been tuning in to watch the Macy’s Thanksgiving Day Parade. But with a parade this big, the traditional TV view isn’t enough. Verizon’s 360 livestream brought the future to one of America’s oldest traditions. Our Throwback Thanksgiving broadcast surprised viewers with AR balloons from past parades, taking them back in time to see iconic characters from its 92 year history.
*Webby Winner 2019
*Daytime Emmy Nominee
Unlimited storage. Unlimited devices. Continuous backup. Verizon Cloud is built to give you the space you need to store your photos, videos, files and more.
Welcome to The Network Games presented by Verizon and Samsung. The 2020 Olympics are postponed so we took advantage of America’s idle athletes and challenged them to compete in a new set of games. They went head-to-head with Verizon’s 5G Ultra Wideband network on Samsung’s Galaxy Note20 phone. It wasn’t the games the world expected, but it’s the games we needed to see.
*No crowds were present on set.
*We used real 5G.
She wants her lotion to protect her skin from the harsh summer elements, without feeling greasy. So we showed her how Vaseline can solve her summer skin-care concerns, simply.
YouTube Pre-Roll Video
Throughout the summer months, Vaseline identifies her key passion points and summer-specific search activities in order to serve her contextually-relevant GIFs and digital banners.
Verizon Innovative Learning is helping bridge the digital divide in America’s school systems by integrating technology into the classroom. It’s a cause so important that you never know who might go back to school.
For Mother’s Day we showed the importance of spending time with Mom. Even if it’s just for a minute.
The social media campaign was inspired by a family who have passed down Dove Beauty Bar through four generations of women.
Our task was to get women to share their own #BeautyStory on social—the invaluable life lessons that have been passed down from generation to generation just like Dove Beauty Bar.
To receive meaningful stories from people, we created relationship-based posts (Aunt, Daughter, Sister, and Grandmother) and targeted them to relevant audiences on Facebook.
Lessons from a Grandmother
Lessons from a Mom
Lessons from a Daughter
Lessons from an Aunt
Lessons from a Sister
We responded with templates showcasing their beauty stories and photos. The community loved them. They were able to cherish and share their #BeautyStory in this one-of-a-kind, Dove inspired image.
Vaseline came to VaynerMedia and asked us to drive awareness of their Lip Minis on Instagram for Valentine's Day.
We kicked off the campaign with a party! We launched on Instagram with a nine image mosaic.
Leading up to Valentine’s Day we introduced #MyMiniMoment. People got an inside look into the four Lip Minis and how they celebrate Valentine’s Day—four moments that were individually unique.
We asked people to share their #MyMiniMoment and tracked the user generated content under the hashtag.
Beyond the campaign, we continued to create content for Instagram inspired by #MyMiniMoment and the unique voices of the Lip Minis.